PETA Campaigns Look to Turn Carnivores Green Essay -- Animal Rights

Vegetarianism, PETA touts it as a cure-all for obesity in their ad campaigns calling for folks to ditch meat and eat plant-based meals. This series has been going on for well over a decade but really seems be picking up speed these past few years when they began pairing US celebrities with vegetables be it in fancy dress made of different vegetables or bare naked amongst bushels of their favorite edible plant. Along with the fit bodied celebrity and their vegetables, there is a message included, an offer of free vegetarian recipes if you visit their website. The message is clear PETA wants us to stop eating animal meat and they are willing to use fit body celebs and free recipes to do it. I think these ads are effective strategies for swaying consumer who is always looking for the next big thing to be a part of that involves a celebrity spokes model. The latest print ad to come from PETA is the provocative Angela Simmons print ad, in which she can only be described as being Eve of Eden in all her nude glory. The ad stating that eating Meat is a Sin, this may be more tuned toward religious carnivores but the visual is definitely aimed toward those who enjoy a teasing naked woman, because the ad is nothing less than sexy. Her dark hair spilling forth loose and wavy over her shoulders hiding bare breasts, her right hit turned out a chain of ivy laid along it; most prominent is her smooth, young face almost a reflection of the beautiful red apple she holds just beneath her chin in her right palm, while the heel of her left hand rests gently against her cheek. Her arm is raised and slightly twists, winding its way up through her hair, reminding me of a serpent, I believe this to be an intentional subliminal bit withi... ...ebsites to bash companies who mistreat their livestock. These methods are directed toward the consumers who, without this type of advertising would ever realize there was a problem or even what PETA was. So in the end PETA’s envelope is pushed by the consumer because the consumer thinks and is influenced by advertising; and the more attention getting the advertising is, the more likely the consumer is to pay attention and be swayed to your side of the table if it is an ad campaign they (the consumer) can relate to and quite frankly nearly every consumer can relate to sexy. Works Cited n.d. PETA.org. Vegetarian 101. n.d. . —. Veggie Love. N/A November 2011. . n.d. PETA.org. Veggie Love. N/A November 2011. .